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John Van de Mergel

Sounds | Toni Iommi - Deified



Nu niemand recensies leest, kan ik dit vergeten pareltje van the man in black oprakelen. Iommi heeft een nieuw geurtje op de schappen staan - een parfum, beste mensen - en dat nieuws moet natuurlijk een passende duw in de rug krijgen. Geheel in zijn gekend 'riff' stijl waarbij een koor de sfeer van The Omen oproept. Ik mis niet eens vocals op dit nummer! Minder goed nieuws: Bill Ward heeft plots terug de zin te pakken en hint naar een reünie met zijn oude strijdmakkers. Ik hoop van harte dat die er geen zin meer in hebben.


Luister ook naar: Scent of Dark


Lees


“Here we go again, another collaboration with my dear friend Sergio Momo (Xerjoff) with a new perfume called ‘Deified’. I’m really excited about our new perfume and after the success of our last one (Monkey Special) I hope that you’ll like Deified as much as I do. We’ve gone through the same process of trying different samples of perfume over the last year until we came up with this one and I really like it.” - Tony Iommi


“Everything has its own cycle. A riff, a melody, a perfume. In the ‘70s, playing a vinyl backwards was a phenomenon that became a popular way to hide subliminal messages. The palindromic nature of a riff and backmasking became the catalyst for the creation of this journey with Tony.” - Sergio Momo, CEO and Founder of Xerjoff


“The Deified music video born from the Xerjoff and Tony Iommi collaboration is a strong and powerful experience that I had the opportunity to personally experience as director of the project. The meeting with Sergio Momo, a brilliant scent artist with whom I have been collaborating for some time, led us to develop a video concept that was the visual and narrative extension of a truly powerful perfume and musical track. When I listened to the piece I had the feeling of being faced with something threatening and fascinating at the same time and in the little brainstorming session we had with Sergio we felt the need to tell something "dramatic" and emotionally strong without losing hope towards the future.” – Donato Sansone


Tony Iommi and Xerjoff launch the second chapter of the Xerjoff Blends venture, with the release of Deified, the brand new perfume, accompanied by a new track of the same name written by Tony Iommi together with a mind-blowing music video, directed by Donato Sansone.

Xerjoff’s Founder and CEO, Sergio Momo, worked alongside Black Sabbath’s Tony Iommi in the second experiment between sound, scent and sight on the creation of a new scent to enter the Xerjoff Blends collection, while Tony Iommi wrote the new song, produced by Iommi and Mike Exeter, with Sergio Momo also playing on the track which can be seen in the mostly-animated music video.



© Massimiliano Sticca


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